Sony Play Station 2 (PS2) price drops to $99

The Sony Play Station 2 (PS2) price is expected to be dropped to $99 from current price of $129 on the 1st April, 2009. Don’t consider it an 1st April fools as it has been conveyed by the official blog of Sony PlayStation. According to John Kollerm, Director Hardware and blogger of Blog.PlayStation,

“Hi everyone, the last time you heard from me, I talked about the huge milestone that PlayStation 2 achieved – reaching 50 million units sold in North America. Today I’m excited to talk about another milestone in PlayStation 2’s lifespan. For the first time ever, PlayStation 2 will be offered at a price point under $100 (that’s $99.99 MSRP, to be exact), starting April 1!

Why is this so significant? Well most importantly, this new price means that more people than ever will be able to join in on the fun that so many of you PlayStation 2 owners have been enjoying for years, which means new families will become part of the platform’s record-breaking install base. With this new price, we intend to introduce a new generation of consumers – some of whom weren’t even alive when the system was first introduced in 2000 – to the immense entertainment value offered by PlayStation 2.

In the gaming industry, the typical lifecycle for a console is around five years, but because we build each of our platforms for a large and diverse consumer base, we design our platforms differently. With the original PlayStation and now PlayStation 2, we’ve proven that consumers can rely on our platforms for their gaming and entertainment needs for at least a decade. This speaks to the technology and features that were packed into PlayStation 2 from the beginning, as well as to the ongoing support the platform enjoys from the publishing and retail communities and, well, all of you fans.”

“For some families, $99 is a great way to get into video games,” said Peter Dille, Sony’s senior vice president of marketing. He suggested that people who have already moved up to the PS3 might consider buying a PS2 as a second console for the bedroom or a vacation house.
Dille pointed out that the PS2 was the “most played” console of 2008, according to Nielsen Co., accounting for 31.7 percent of gamers’ time. “That’s fantastic proof for our 10-year vision,” he said - meaning Sony expects the PlayStation 3 will be running strong until 2016.

Our readers can update us on the price of the console in Pakistan after the 1st April, 2009 decrease in the international market. Lets hope the price cut is passed on to consumers in Pakistan.

Source: Blog.Playstation, Associated Press and Forbes

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