Mobilink Jazz Budget New Rates - Industry Shocker
by Teleco Analyst on January 25, 2009
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 On 18th December, 2008 i wrote a post predicting a new price war taking place in the telecom industry. The price war has been initiated by Zong. As we all witnessed, the earlier price war resulted in the decrease in call charges to a minimum of Rs. 0.75 per 30 second for all networks. In fact Telenor was the one to come out with this new flat pricing for all outgoing calls but the Significant Market Player (SMP) Mobilink has given its response to their flat pricing campaign of Talk Shawk with their new JAzz Budget rates.
The new rates of Mobilinkk Jazz Budget are a shocker to the whole telecommunication industry who are working hard to avoid any further price wars. The detail of the new rates are as following
| Details |
Rates |
| Calls to any Mobilink number |
Rs. 0.68 / 30 seconds |
| Calls to all mobile networks & Landline numbers in Pakistan |
Rs. 0.68 / 30 seconds |
| SMS (Jazz to Mobilink) |
Rs. 1.0 / SMS |
| SMS (Jazz to other networks) |
Rs. 1.0 / SMS |
| Bolo SMS Outgoing (Mobilink) |
Rs. 2 + tax per 2 IVR minutes |
| Bolo SMS Outgoing (Any other network) |
Rs. 3 + tax per 2 IVR minutes |
| Bolo SMS Receiving directly |
Free |
| Bolo SMS Receiving later |
Rs. 1 + tax per 2 IVR minutes (this is available for Mobilink subscribers only) |
| MMS Outgoing per 50 KB (Rs.) |
6 |
| MMS Receiving (Rs.) |
Free |
| GPRS Rate per MB (Rs.) |
18 |
 The above prices exclude government taxes that are applicable on it. I wonder where the industry is heading with these price wars as eventually every operator will suffer. I am looking forward to an industry wide response for this new pricing by Mobilink. I also expect that PTA will take notice of it and check this move of Mobilink since i personally feel it is not in line with their policies.
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{ 4 comments… read them below or add one }
there is no option to convert to jazz budget in package conversion menu…
@Arsalan. I think it is just a change of rate and hence it will be applied to all the current customers by default. Users of other Mobilink packages have to convert to Jazz Budget to avail these new rates.
I feel that this step by Mobilink is the last hope of suvival in the market. Being an analyst and expereince in Telecom industry, I see that Mobilink operational cost has increased enormously in last few years and it is struggling in the market with sales due to having failed Paktel Sales and Marketing team…. If you noticed, last month first time PTA showed decline in customers and maximum of them from Moblink…approximatley 850,000. It shows that Mobilink is badly hit by Zong and Telenor. Keep in mind, Mobilink is offering even life time validity. Mobilink is simply dying in present circumstances due to lack of true leadership and team work. Mr. Al. F. Barry was the most successful President of Moblink and I still remember his words, written in News papers…. when Ufone was selling free connections… He said at that time ” Why Moblink should sell connections for free”…. But new President Zouhair Khaliq went for maximum penetration and lost true identity of Moblink in this race.
Sad for employees who are on Mobilink Board because I heard that soon right sizing going to start and it will bring new tension in their company. at one time, JAZZ and STAR were the most famous brand of Pakistan but today????
Jazz 24 Ghanta offer seems to be the ‘misspiece’ of these people which is aimed at double-crossing (deceiving by first taking into confidence) the public. Mobilink is giving 100 minutes on-net call time in Rs.29+tax and you have to consume this time within 24 hours otherwise your money will get wasted. Further more Rs. 30 extra charges will be applied on activation of this ‘Ghanta’ Offer. In more simple words you have to pay Rs. 900+tax (almost Rs. 1071) per month to call at Mobilink numbers only, for calling at other networks you will be charged separately.
May God guide Mobilink because PTA does not want to guide it.
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